NIKE AIR MAX

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Nike Los Angeles, 2023

I led the multi-channel communication strategy for Nike Air Max Day 2024, orchestrating an online-to-offline campaign spanning social reels, digital activations, and OOH ads. The brief: speak to New Yorkers with enough cultural panache and authenticity to drive them out of their apartments and into an immersive experience at Duggal Greenhouse. In the end, we didn’t just build digital hype, we built a line around the block.

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