JOVI brings storytelling, strategy, and stewardship to some of the most iconic brands in the world. By leading creative, shaping narrative, and occasionally disrupting norms, JOVI connects brands to their voice, their humanity, and the moment. Founded by the eponymous JOVI, behind the creative studio is a real person who enjoys comedic timing, reading the room, exercising moral discernment, expressing unbridled fervor, and other things AI can't do. Including this wink and nod.

APPLE
 Creator Studio, 2025
An ambitious project that took 2025 by storm. I worked with two sets of creative teams and dozens of stakeholders — navigating countless updates, launch delays, endless creative explorations, and so much more. The work included creative and comms for a product launch, aimed at aspiring multi-disciplinary creators, established business.
NIKE
Nike Los Angeles, 2023
A community-focused campaign and initiative for Nike Well Collective. I led end-to-end creative direction for the campaign videos — from interviews and scriptwriting to editing, storyboarding, and production. The goal was to build excitement and awareness for three studios across Los Angeles, with a special focus on one, boosting local participation and Nike membership.
NIKE AIR MAX
Air Max Day Campaign, 2026

Multi-channel initiatives for Nike Air Max Day, including
digital activations, social reels, event posters, and more
AIRBNB
Experiences and Services, 2026

A lean team leading creative on a new account, running super short sprints to learn which ideas win and which wins scale. With a focus on building dynamic, moment-perfect campaigns, I’m creating frameworks that lay the foundation for long-term success in terra incognita — grounded in systems thinking and cross-functional relationships.
JOVI
© 2026, ALL RIGHTS RESERVED